Jackalope garners most overall wins at 2024 District 8 Regional American Advertising Awards

Rapid City marketing and communications firm Jackalope earned 12 American Advertising Awards at the 2024 AAF-District 8 Regional Competition for work created on behalf of Black Hills Ammunition and Monument Health. 

With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Entries must win at one of 210 local competitions to be eligible for regional consideration. AAF-District 8 is comprised of local AAF organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.

Jackalope earned the most overall awards of any competing entity in District 8, which included industry notables such as Carmichael Lynch, BBDO Minneapolis, Fallon, and Colle McVoy. Jackalope’s work for Black Hills Ammunition and Monument Health will now advance to the National American Advertising Awards held in Salt Lake City, Utah, on May 31.

“To be a part of the District-level competition of the American Advertising Awards is an accomplishment in and of itself. The work we see across a four-state area is phenomenal and top-notch and less than 20% of entries get the opportunity to progress,” said Jenna Carda, 2nd Lt. Governor / AAA Chair of AAF-District 8.

“Not only does Jackalope’s work represent western South Dakota talent, it is also an incredible milestone as they won the most awards over any other company entered in the District 8 competition,” Carda continued. “We are eager to see how their work performs against some of the largest ad agencies in the country at the national competition.”

Two other Black Hills area businesses took home awards at AAF-District 8 competition: Golden West Telecommunications and Visit Rapid City. Ashley Beguin of Black Hills State University also received awards in the student division. Click here to view all District 8 winning work.

Black Hills Ammunition Brand Video

Black Hills Ammunition Brand Photography

Black Hills Ammunition District 8 American Advertising Awards-

Gold: Black Hills Ammunition Brand Video / Elements of Advertising> Cinematography

Silver: Black Hills Ammo Brand Campaign / Print Advertising> Magazine Campaign

Silver: Black Hills Ammo Brand Video / Film, Video & Sound> Audio/Visual Sales

Silver: Black Hills Ammunition Campaign / Integrated Advertising Campaign > Regional/National

Silver: BH Ammunition Brand Photography / Elements of Advertising> Photography> Campaign

Silver: Black Hills Ammo Brand Campaign / Elements of Advertising> Video Editing

Silver: Black Hills Ammo Brand Video / Elements of Advertising> Copywriting

Silver: Black Hills Ammo Brand Video / Elements of Advertising> Music w/o lyrics

Silver: Black Hills Ammo Brand Video / Elements of Advertising> Voiceover Talent

Silver: Black Hills Ammo Brand Video / Elements of Advertising> Art Direction- Campaign

Monument Health District 8 American Advertising Awards-

Silver: Monument Health “Balance” / Elements of Advertising > Cinematography – Campaign

Silver: Monument Health “Balance” /Elements of Advertising> Art Direction – Campaign

Monument Health “Balance”

Monument Health “Balance”

Jackalope garners most overall agency wins at 2022 District 8 Regional American Advertising Awards

Rapid City marketing and communications firm Jackalope earned 11 American Advertising Awards at the 2022 AAF-District 8 Regional Competition, for work created on behalf of Black Hills Ammunition and Black Hills Federal Credit Union, and Jackalope’s public service and self promotion projects.

The wins mark the ninth time in the last 11 years the firm has represented AAF-Black Hills and the greater Black Hills marketing community at the District 8 Regional level. AAF-District 8 is comprised of local AAF affiliated organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.

In addition, Jackalope earned the most awards of any agency – 11 total – against industry heavyweights such as Carmichael Lynch, BBDO, Fallon, and Colle McVoy. AAF-Black Hills was also represented in the student category by Black Hills State University and Chadron College.

With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and those winners, including the Black Hills Ammunition, Black Hills Federal Credit Union, and Jackalope public service and self promotion projects, advance to the National level. The National American Advertising Awards will be held in Nashville, Tenn., on Friday, June 3.

“Jackalope deserves a huge congratulations
for competing at this level.

To say that it’s a significant accomplishment
is an understatement.”

Jenna Carda, American Advertising Federation Black Hills Vice President

_{GOLD- BHA Brand Campaign Photography}

_{SILVER- Black Hills Ammunition Product Catalog + Art Direction Campaign}

_{SILVER- Black Hills Federal Credit Union Business Campaign}

_{SILVER- Black Hills Federal Credit Union VISA Campaign}

_{SILVER- Love, COVID Public Service Marketing Campaign + Art Direction Campaign + Public Service Ambient Media}

_{SILVER- Jackalope Viewmaster Art Direction + Direct Marketing/Speciality Advertising + Color Digitally Enhanced Campaign}

Jackalope Wins 22 Awards at The Black Hills American Advertising Awards

Rapid City-based marketing and communications firm Jackalope earned 22 American Advertising Awards at the 2022 Black Hills American Advertising Awards for work created on behalf of Golden West Telecommunications, Black Hills Federal Credit Union, and Black Hills Ammunition.

Jackalope was also awarded two judge’s choice awards, one for the Black Hills Ammunition brand campaign and another for the “Love, COVID” pro bono campaign. Jackalope also garnered Best of Show for their work on Black Hills Federal Credit Union’s business television campaign.

“We were looking to expand our reputation as a preferred lender for small businesses, to one of serving larger business models to help support growth and development in the communities we serve. We sought the services of Jackalope to help us, and we are thrilled with the result, having recently won Best of Show at the Black Hills American Advertising Awards.” 

Carol Brown, VP Marketing & Business Development
Black Hills Federal Credit Union

With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and those winners advance to the National level. The National American Advertising Awards will be held in Nashville on June 3.

Other notable winners in the 2022 Black Hills American Advertising Awards competition included Black Hills Federal Credit Union, Golden West Telecommunications, Black Hills Energy, Prairie Berry Winery, and Monument Health.

Click here to view the full list of winners.

Black Hills American Advertising Awards Best of Show, Black Hills Federal Credit Union, Open For Business

Black Hills American Advertising Awards Best of Show, Black Hills Federal Credit Union, Dawn

Black Hills American Advertising Awards Show Judge’s Choice, Love, COVID Campai

Black Hills American Advertising Awards Judge’s Choice, Black Hills Ammunition

About Jackalope
We are Jackalope, an ad agency that left behind the safety of tradition to cut a new path. We work with brands, artists and causes to uncover their deeper story, the one that’s rooted in purpose and pointed directly off the map. Often the story will ask you to change. To transform into something new, something the world has not quite seen before. This is your chance.